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000329786 05000 $$aHF5415.5$$b.H585 2009
000329786 08200 $$a658.8/02$$222
000329786 1001_ $$aHoltz, Shel.
000329786 24510 $$aTactical transparency :$$bhow leaders can leverage social media to maximize value and build their brand /$$cShel Holtz, John C. Havens ; foreword by Lynne D. Johnson.
000329786 250__ $$a1st ed.
000329786 260__ $$aSan Francisco, CA :$$bJossey-Bass,$$cc2009.
000329786 300__ $$axiv, 297 p. ;$$c24 cm.
000329786 500__ $$a"IABC, International Association of Business Communicators."
000329786 504__ $$aIncludes bibliographical references (p. 277-281) and index.
000329786 650_0 $$aCustomer relations$$xManagement.
000329786 650_0 $$aSocial media.
000329786 650_0 $$aInteractive marketing.
000329786 650_0 $$aBusiness communication$$vBlogs.
000329786 650_0 $$aInternet marketing$$xManagement.
000329786 7001_ $$aHavens, John C.
000329786 7102_ $$aInternational Association of Business Communicators.
000329786 85200 $$bgen$$hHF5415.5$$i.H585$$i2009
000329786 909CO $$ooai:library.usi.edu:329786$$pGLOBAL_SET
000329786 980__ $$aBIB
000329786 980__ $$aBOOK