TY - BOOK T1 - Signs of opportunity :how Lamar Advertising grew into the biggest billboard business in America / DA - c2008. CY - Lafayette, La. : AU - Marin, Dan, CN - HF5843 CN - HF5843 PB - Acadian House Pub., PP - Lafayette, La. : PY - c2008. ID - 330883 KW - Advertising, Outdoor KW - Billboards SN - 9780925417572 SN - 0925417572 TI - Signs of opportunity :how Lamar Advertising grew into the biggest billboard business in America / ER -