TY - BOOK T1 - The contrarian effect :why it pays (big) to take typical sales advice and do the opposite / DA - c2008. CY - Hoboken, N.J. : AU - Port, Michael, AU - Marshall, Elizabeth, CN - HF5438.25 CN - HF5438.25 PB - John Wiley & Sons, PP - Hoboken, N.J. : PY - c2008. ID - 330888 KW - Selling. KW - Sales management. KW - Marketing. SN - 9780470237908 SN - 0470237902 TI - The contrarian effect :why it pays (big) to take typical sales advice and do the opposite / LK - http://www.loc.gov/catdir/enhancements/fy0828/2008014657-d.html LK - http://www.loc.gov/catdir/enhancements/fy0828/2008014657-t.html UR - http://www.loc.gov/catdir/enhancements/fy0828/2008014657-d.html UR - http://www.loc.gov/catdir/enhancements/fy0828/2008014657-t.html ER -