000330888 000__ 01447cam\a2200313\a\4500 000330888 001__ 330888 000330888 005__ 20210513121543.0 000330888 008__ 080403s2008\\\\nju\\\\\\b\\\\001\0\eng\\ 000330888 010__ $$a 2008014657 000330888 020__ $$a9780470237908 000330888 020__ $$a0470237902 000330888 035__ $$a(OCoLC)ocn213446585 000330888 035__ $$a330888 000330888 040__ $$aDLC$$cDLC$$dBTCTA$$dBAKER$$dYDXCP$$dUKM$$dC#P$$dBWX$$dZJI 000330888 049__ $$aISEA 000330888 05000 $$aHF5438.25$$b.P673 2008 000330888 08200 $$a658.8/02$$222 000330888 1001_ $$aPort, Michael,$$d1970- 000330888 24514 $$aThe contrarian effect :$$bwhy it pays (big) to take typical sales advice and do the opposite /$$cMichael Port and Elizabeth Marshall. 000330888 260__ $$aHoboken, N.J. :$$bJohn Wiley & Sons,$$cc2008. 000330888 300__ $$ax, 165 p. ;$$c19 cm. 000330888 504__ $$aIncludes bibliographical references (p. [151]-153) and index. 000330888 5050_ $$aFrom the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. 000330888 650_0 $$aSelling. 000330888 650_0 $$aSales management. 000330888 650_0 $$aMarketing. 000330888 7001_ $$aMarshall, Elizabeth,$$d1975- 000330888 85200 $$bgen$$hHF5438.25$$i.P673$$i2008 000330888 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0828/2008014657-d.html 000330888 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/enhancements/fy0828/2008014657-t.html 000330888 909CO $$ooai:library.usi.edu:330888$$pGLOBAL_SET 000330888 980__ $$aBIB 000330888 980__ $$aBOOK