@article{330889,
      author = {Lakhani, Dave,},
      url = {http://library.usi.edu/record/330889},
      title = {Subliminal persuasion : influence & marketing secrets  they don't want you to know /},
      publisher = {John Wiley & Sons,},
      abstract = {Every day you make purchasing decisions based on  unconscious beliefs and biases you don't even know you  have. Great marketers and persuaders know how to convince  you to buy a product without your knowing it. The power of  subliminal persuasion can move markets and control  consumers. If you're an entrepreneur, salesperson,  advertiser or business owner, understanding the art of  subliminal persuasion will give your bottom line a big  boost. Here, master marketer Lakhani reveals in detail the  techniques people used to secretly persuade and influence  you. He walks you through the Consumer Seduction Process  and teaches you the latest techniques for leveraging the  emotions, beliefs, and desires of your audience to move  them in any direction you want--effectively, profitably,  and even ethically.--From publisher description.},
      recid = {330889},
      pages = {xxii, 202 p. ;},
      address = {Hoboken, N.J. :},
      year = {2008},
}