000330889 000__ 02448cam\a2200325\a\4500 000330889 001__ 330889 000330889 005__ 20210513121543.0 000330889 008__ 071005s2008\\\\nju\\\\\\b\\\\001\0\eng\\ 000330889 010__ $$a 2007041571 000330889 020__ $$a9780470243367 000330889 020__ $$a0470243368 000330889 035__ $$a(OCoLC)ocn173809120 000330889 035__ $$a330889 000330889 040__ $$aDLC$$cDLC$$dBTCTA$$dBAKER$$dYDXCP$$dUKM$$dC#P$$dBWX$$dOCLCG$$dBUR$$dVP@ 000330889 049__ $$aISEA 000330889 05000 $$aHF5827.9$$b.L35 2008 000330889 08200 $$a658.8001/9$$222 000330889 1001_ $$aLakhani, Dave,$$d1965- 000330889 24510 $$aSubliminal persuasion :$$binfluence & marketing secrets they don't want you to know /$$cDave Lakhani. 000330889 260__ $$aHoboken, N.J. :$$bJohn Wiley & Sons,$$cc2008. 000330889 300__ $$axxii, 202 p. ;$$c23 cm. +$$e1 CD-ROM (4 3/4 in.) 000330889 504__ $$aIncludes bibliographical references (p. 191-194) and index. 000330889 5050_ $$aCreating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. 000330889 520__ $$aEvery day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Here, master marketer Lakhani reveals in detail the techniques people used to secretly persuade and influence you. He walks you through the Consumer Seduction Process and teaches you the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want--effectively, profitably, and even ethically.--From publisher description. 000330889 650_0 $$aSubliminal advertising. 000330889 650_0 $$aSubliminal projection. 000330889 650_0 $$aMarketing$$xPsychological aspects. 000330889 85200 $$bgen$$hHF5827.9$$i.L35$$i2008 000330889 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0801/2007041571-d.html 000330889 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/enhancements/fy0801/2007041571-t.html 000330889 85642 $$3Contributor biographical information$$uhttp://www.loc.gov/catdir/enhancements/fy0814/2007041571-b.html 000330889 909CO $$ooai:library.usi.edu:330889$$pGLOBAL_SET 000330889 980__ $$aBIB 000330889 980__ $$aBOOK