@article{330965,
      author = {Sunderland, Patricia L. and Denny, Rita Mary Taylor,},
      url = {http://library.usi.edu/record/330965},
      title = {Doing anthropology in consumer research /},
      publisher = {Left Coast Press,},
      recid = {330965},
      pages = {368 p. :},
      address = {Walnut Creek, CA :},
      year = {2007},
}