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000330965 010__ $$a  2007034206
000330965 020__ $$a9781598740905 (alk. paper)
000330965 020__ $$a1598740903 (alk. paper)
000330965 020__ $$a9781598740912 (pbk. : alk. paper)
000330965 020__ $$a1598740911 (pbk. : alk. paper)
000330965 035__ $$a(OCoLC)ocn166255173
000330965 035__ $$a330965
000330965 040__ $$aDLC$$cDLC$$dBTCTA$$dBAKER$$dYDXCP$$dC#P$$dBWX$$dOMB$$dOCLCG$$dTOZ$$dSHH$$dCBC
000330965 049__ $$aISEA
000330965 05000 $$aGN450.8$$b.S86 2007
000330965 08200 $$a658.8/34$$222
000330965 1001_ $$aSunderland, Patricia L.
000330965 24510 $$aDoing anthropology in consumer research /$$cPatricia L. Sunderland and Rita M. Denny.
000330965 260__ $$aWalnut Creek, CA :$$bLeft Coast Press,$$cc2007.
000330965 300__ $$a368 p. :$$bill. ;$$c24 cm.
000330965 504__ $$aIncludes bibliographical references and index.
000330965 50500 $$gPart I. Introduction --$$tAnthropologists and anthropology in consumer research --$$tWhat does cultural analysis mean? --$$tFraming cultural questions: what is coffee in Benton Harbor or Bangkok? --$$gPart II.$$tEngaging approaches --$$tThe ordinary matters: making anthropology audible /$$rDonald D. Stull --$$tApposite anthropology and the elasticity of ethnography /$$rJohn F. Sherry, Jr. --$$tThe social life of metaphors: have we become our computers? --$$tFinding ourselves in images: a semiotic excursion  --$$tContextualizing emotion: when do boredom, paranoia, and "being strong" become emotions? --$$tDiagnosing conversational details --$$gPart III.$$tEngaging entanglements --$$tEntagled /$$rRussell Belk --$$tReflexivity and visual media: entanglements as a productive field /$$rVilma Santiago-Irizarry and Frederic W. Gleach --$$tAnthropology and consumer segmentation: the terrain of race and ethnicity --$$tEthnographic video in consumer research: fulfilling the promise? --$$tPhotographs, ethics, and exoticization in/of practice --$$gPart IV.$$tEngaging one another.
000330965 650_0 $$aBusiness anthropology$$xResearch.
000330965 650_0 $$aConsumers$$xResearch.
000330965 650_0 $$aAnthropology$$xMethodology.
000330965 7001_ $$aDenny, Rita Mary Taylor,$$d1956-
000330965 85200 $$bgen$$hGN450.8$$i.S86$$i2007
000330965 909CO $$ooai:library.usi.edu:330965$$pGLOBAL_SET
000330965 980__ $$aBIB
000330965 980__ $$aBOOK