Introduction. People don't hate advertising : they hate bad advertising / Carol J. Pardun
The economic impact of advertising : what's the controversy? Adversing makes products more expensive / Edd Applegate
Advertising lowers prices for consumers / C. Ann Hollifield
Advertising to children : gimme, gimme, gimme!!! Do children need more protection from advertising? Yes! Children need protection from the bombardments of Sponge Bob Square Pants, Ronald McDonald, and all the big purple dinosaurs / Keisha L. Hoerrner
No! Children are smarter than we think. We coddle them enough already! / J. Walker Smith
Political advertising : necessary, necessary evil, or evil necessarily? Political advertising serves an important role for American voters / Anne Johnston
Political advertising has no place in the U.S. democratic system / Jennifer D. Greer
Tobacco advertising : when people do dumb things. Tobacco advertising : the strong First Amendment right to promote lawful products / R. Michael Hoefges
The fumes of truth / Jef I. Richards
Alcohol advertising : a match made in heaven or a pact with the devil? Alcohol is so problematic that advertising or promoting it in any way should be banned from all televised events / Lara Zwarun
Eliminating alcohol advertising on television because underage people drink is as misguided as restricting automobile advertising because people drive too fast / Jason Chambers
Advertising and product placement : and now, the star of the show! Product placement makes a lot of sense in today's media environment / Charles Lubbers
More than entertainment : product placement in American media channels / Kathy Brittain McKee
Sex and advertising : I'm too sexy for this ad...or am I? Sex in advertising : no crime here! / Tom Reichert
Using sex in advertising is never a good idea / Kathy Roberts Forde
Stereotypes in advertising : a code to help us understand a concept quickly? Or a short-changing way to look at the world? Stereotypes are the best way to give consumers a quick understanding of the creative impact of the message / Marie Hardin
What's the harm in advertising stereotypes? / Jane Marcellus
Direct-to-consumer pharmaceutical advertising : a prescription for everything? Doctor knows best : why DTC advertising of prescription medications is bad for patients / Beth E. Barnes
Feel empowered! Enhanced health knowledge! / Debbie Treise and Paula Rausch
Puffery and advertising : Puff the magic ad man. Puffery is never worth the deception / Ivan Preston
This is the best darn essay on puffery you will ever read / Bruce G. Vanden Bergh
Advertising and social responsibility : being good is always a good idea - right? Companies are wise - and ethical - to use "social responsibility" as a creative strategy / Debra Merskin
The adoption of social responsibility through cause-related marketing as a business strategy is unethical / Peggy Kreshel.