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000331340 010__ $$a  2008005945
000331340 020__ $$a9781405155670 (pbk. : alk. paper)
000331340 020__ $$a1405155671 (pbk. : alk. paper)
000331340 020__ $$a9781405155663 (alk. paper)
000331340 020__ $$a1405155663 (alk. paper)
000331340 035__ $$a(OCoLC)ocn192045699
000331340 035__ $$a331340
000331340 040__ $$aDLC$$cDLC$$dBAKER$$dBTCTA$$dC#P$$dYDXCP$$dCDX$$dBWK
000331340 049__ $$aISEA
000331340 05000 $$aP96.A83$$bW55 2009
000331340 08200 $$a302.23$$222
000331340 1001_ $$aWilson, Tony,$$d1947-
000331340 24510 $$aUnderstanding media users :$$bfrom theory to practice /$$cTony Wilson.
000331340 260__ $$aChichester ;$$aMalden, MA :$$bWiley-Blackwell,$$c2009.
000331340 300__ $$a219 p. ;$$c24 cm.
000331340 504__ $$aIncludes bibliographical references (p. [176]-203) and index.
000331340 5050_ $$aA passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.
000331340 650_0 $$aMass media$$xAudiences.
000331340 85200 $$bgen$$hP96.A83$$iW55$$i2009
000331340 909CO $$ooai:library.usi.edu:331340$$pGLOBAL_SET
000331340 980__ $$aBIB
000331340 980__ $$aBOOK