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000331343 05000 $$aHM1221$$b.G57 2009
000331343 08200 $$a659.2$$222
000331343 24504 $$aThe global public relations handbook :$$btheory, research, and practice /$$cedited by Krishnamurthy Sriramesh, Dejan Verčič.
000331343 250__ $$aExpanded and rev. ed.
000331343 260__ $$aNew York :$$bRoutledge,$$c2009.
000331343 300__ $$axl, 951 p. :$$bill. ;$$c26 cm.
000331343 4901_ $$aCommunication series
000331343 504__ $$aIncludes bibliographical references and index.
000331343 50500 $$gForeword /$$rKoïchiro Matsuura --$$gPreface ; Introduction /$$rKrishnamurthy Sriramesh --$$tGlobal public relations : conceptual framework.$$tTheoretical framework for global public relations research and practice /$$rKrishnamurthy Sriramesh, Dejan Vercic --$$tPolitical economy and public relations /$$rSandra C. Duhé, Krishnamurthy Sriramesh --$$tRelationship between culture and public relations /$$rKrishnamurthy Sriramesh --$$tMass media and public relations /$$rKrishnamurthy Sriramesh, Dejan Vercic --$$tActivism and public relations /$$rJeong-Nam Kim, Krishnamurthy Sriramesh --$$tAsia and Australasia.$$tPublic relations in Australasia : friendly rivalry, cultural diversity, and global focus /$$rJudy Motion, Shirley Leitch, Simon Cliffe --$$tOverview of public relations in Japan and the self-correction concept /$$rTakashi Inoue --$$tProfessionalism and diversification : the evolution of public relations in South Korea /$$rYungwook Kim --$$tBecoming professionals : a portrait of public relations in Singapore /$$rConstance Chay-Németh --$$tPublic relations in mainland China : an adolescent with growing pains /$$rNi Chen, Hugh M. Culbertson --$$tSharing the transformation : public relations and the UAE come of age /$$rBadran A. Badran, Judy VanSlyke Turk, Timothy N. Walters --$$tPalestinian public relations, inside and out /$$rR.S. Zaharna, Ahmed Ibrahim Hammad, Jane Masri --$$tIsraeli PR experience : nation building and professional values /$$rMargalit Toledano, David McKie --$$tAfrica.$$tNature and status of public relations practice in Africa /$$rChris Skinner, Gary Mersham --$$tPublic relations practice in Nigeria /$$rEric Koper, Taye Babaleye, Julia Jahansoozi --$$tStatus of public relations in Kenya /$$rPeter Oriare Mbeke --$$tPublic relations in South Africa : from rhetoric to reality /$$rRonél Rensburg --$$tPublic relations in Egypt : practices, obstacles, and potentials /$$rKevin L. Keenan --
000331343 50500 $$tEurope.$$tUnited Kingdom : advances in practice in a restless kingdom /$$rJon White, Jacquie L'Etang, Danny Moss --$$tFrom literary bureaus to a modern profession : the development and current structure of public relations in Germany /$$rGünter Bentele, Stefan Wehmeier --$$tPublic relations in Norway : communication in a small welfare state /$$rØyvind Ihlen, Kjell S. Rakkenes --$$tPublic relations in the Polder : the case of the Netherlands /$$rBetteke van Ruler --$$tPublic relations in Sweden : a strong presence increasing in importance /$$rBertil Flodin --$$tPublic relations in Italy : master of ceremonies in a relational society /$$rToni Muzi Falconi --$$tPublic relations in an economy and society in transition : the case of Poland /$$rRyszard Ławniczak, Waldemar Rydzak, Jacek Trebecki --$$tPublic relations in a corporativist country : the case of Slovenia /$$rDejan Vercic --$$tChallenges of revived democracies : the rise of public relations in Romania /$$rAdela Rogojinaru --$$tHungarian rhapsody : the evolution and current state of Hungarian public relations /$$rGyorgy Szondi --$$tDevelopment of public relations in Russia : a geopolitical approach /$$rKaterina Tsetsura --
000331343 50500 $$tAmericas.$$tPublic relations in the United States : a generation of maturation /$$rLarissa A. Grunig, James E. Grunig --$$tDifferent country, a different public relations : Canadian PR in the North American context /$$rFraser Likely --$$tPublic relations industry in Mexico : from amateurship to the construction of a discipline /$$rMarí́a Antonieta$$g...[et al.] --$$tOverview of public relations in South America /$$rMaria Aparecida Ferrari --$$tPublic relations in Brazil : practices and education in a South American context /$$rJuan-Carlos Molleda, Andréia Athaydes, Vivian Hirsch --$$tPublic relations in Chile : searching for identity amid imported models /$$rMaria Aparecida Ferrari --$$tInternational public relations : key dimensions and actors.$$tTransnational public relations by foreign governments /$$rMichael Kunczik --$$tPublic relations of movers and shakers : transnational corporations /$$rDejan Vercic --$$tNongovernmental organizations and international public relations /$$rAna Tkalac, Jurica Pavicic --$$tPublic relations, public diplomacy, and strategic communication : an international model of conceptual convergence /$$rMark A. Van Dyke, Dejan Vercic --$$tManaging sustainable development in sub-Saharan Africa : a communication ethic for the global corporation /$$rCornelius B. Pratt --$$tHow to manage your global reputation : the public relations agency /$$rMichael Morley --$$tPublic information in the UNESCO : toward a strategic role /$$rVincent Defourny --$$tUnited Nations department of public information : intractable dilemmas and fundamental contradictions /$$rSeth A. Center --$$gEpilogue.$$tMissing link : multiculturalism and public relations education /$$rKrishnamurthy Sriramesh.
000331343 650_0 $$aPublic relations$$vCross-cultural studies$$vHandbooks, manuals, etc.
000331343 650_0 $$aIntercultural communication$$vHandbooks, manuals, etc.
000331343 7001_ $$aSriramesh, Krishnamurthy.
000331343 7001_ $$aVerčič, Dejan.
000331343 830_0 $$aLEA's communication series.
000331343 85200 $$bgen$$hHM1221$$i.G57$$i2009
000331343 909CO $$ooai:library.usi.edu:331343$$pGLOBAL_SET
000331343 980__ $$aBIB
000331343 980__ $$aBOOK