000332350 000__ 01839cam\a2200325\a\4500 000332350 001__ 332350 000332350 005__ 20210513121947.0 000332350 008__ 080724s2009\\\\nyua\\\\\b\\\\001\0\eng\\ 000332350 010__ $$a 2008032726 000332350 020__ $$a9781591026723 (alk. paper) 000332350 020__ $$a1591026725 (alk. paper) 000332350 035__ $$a(OCoLC)ocn223918663 000332350 035__ $$a332350 000332350 040__ $$aDLC$$cDLC$$dBTCTA$$dBAKER$$dYDXCP$$dC#P$$dBWX$$dCDX$$dIXA$$dVP@$$dTSU 000332350 043__ $$an-us--- 000332350 049__ $$aISEA 000332350 05000 $$aHF5805$$b.S58 2009 000332350 08200 $$a659.1082/0973$$222 000332350 1001_ $$aSivulka, Juliann. 000332350 24510 $$aAd women :$$bhow they impact what we need, want, and buy /$$cJuliann Sivulka. 000332350 260__ $$aAmherst, N.Y. :$$bPrometheus Books,$$c2009. 000332350 300__ $$a415 p. :$$bill. ;$$c24 cm. 000332350 504__ $$aIncludes bibliographical references and index. 000332350 5050_ $$aIntroduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women's viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top. 000332350 650_0 $$aWomen in the advertising industry$$zUnited States$$xHistory. 000332350 650_0 $$aWomen in marketing$$zUnited States$$xHistory. 000332350 650_0 $$aBusinesswomen$$zUnited States$$xHistory. 000332350 650_0 $$aAdvertising$$zUnited States$$xHistory. 000332350 650_0 $$aConsumers$$zUnited States$$xHistory. 000332350 650_0 $$aSocial change$$zUnited States$$xHistory. 000332350 85200 $$bgen$$hHF5805$$i.S58$$i2009 000332350 909CO $$ooai:library.usi.edu:332350$$pGLOBAL_SET 000332350 980__ $$aBIB 000332350 980__ $$aBOOK