@article{332351, author = {Berger, Arthur Asa,}, url = {http://library.usi.edu/record/332351}, title = {Ads, fads, and consumer culture : advertising's impact on American character and society /}, publisher = {Rowman & Littlefield Publishers,}, recid = {332351}, pages = {xxv, 217 p. :}, address = {Lanham :}, year = {2007}, }