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000332351 001__ 332351
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000332351 010__ $$a  2006100596
000332351 020__ $$a9780742554443 (pbk. : alk. paper)
000332351 020__ $$a0742554449 (pbk. : alk. paper)
000332351 020__ $$a9780742554436 (alk. paper)
000332351 020__ $$a0742554430 (alk. paper)
000332351 035__ $$a(OCoLC)ocm76925253
000332351 040__ $$aDLC$$cDLC$$dBAKER$$dBTCTA$$dC#P$$dYDXCP$$dCRH$$dOCLCG
000332351 043__ $$an-us---
000332351 049__ $$aISEA
000332351 05000 $$aHF5823$$b.B438 2007
000332351 08200 $$a659.1/0420973$$222
000332351 1001_ $$aBerger, Arthur Asa,$$d1933-
000332351 24510 $$aAds, fads, and consumer culture :$$badvertising's impact on American character and society /$$cArthur Asa Berger ; with illustrations by the author.
000332351 250__ $$a3rd ed.
000332351 260__ $$aLanham :$$bRowman & Littlefield Publishers,$$cc2007.
000332351 300__ $$axxv, 217 p. :$$bill. ;$$c23 cm.
000332351 504__ $$aIncludes bibliographical references (p. 203-210) and index.
000332351 5050_ $$a1. Advertising in American society -- Advertising as a puzzlement -- Defining advertising -- Advertising agencies -- A psycho-cultural perspective on advertising -- Running it up a flagpole to see if anyone salutes -- Commercials as mini-dramas and works of art -- Teleculture -- The Super Bowl -- Conclusion -- 2. Consumer cultures -- A cultural critique of advertising -- Consumer cultures defined -- Taste cultures and advertising -- The postmodern perspective -- Consumer culture and privatism -- Neiman Marcus and "couthification" -- Needs are finite, desires are infinite -- Mimetic desire -- Are there four consumer cultures, not just one? -- Classified advertising -- 3. Advertising and the communication process -- The Lasswell formula -- Focal points and the study of media -- The Lasswell formula and focal points -- A problem with the Lasswell formula -- Metaphor and metonymy -- 4. Running it up a flagpole to see if anyone salutes -- Lisa's morning : a fiction -- Lisa Greatgal's and John Q. Public's daily media diet -- Television viewing and exposure to commercials -- Our all-consuming passion for consuming -- The price we pay for "free" television -- The illusion of control -- Being a "branded individual" -- Selling oneself -- The problem of self-alienation -- We can choose as we please, but can we please as we please? -- The agony of choice -- Non-advertising forms of advertising --
000332351 5050_ $$a5. Sexuality and advertising -- Sex in advertising -- Sexploitation and anxiety -- The peach that became a prune : a cautionary fable -- The pseudo-poetic appeal to the illiterate -- Sex sells cigarettes -- The case of Joe Camel -- Sex and the problem of clutter -- 6. Political advertising -- Kinds of political advertisements -- The 1998 California primary : a "virtual" campaign for governor -- Questions raised by the "virtual" campaign -- The 2002 California campaign for governor -- The code of the commercial (and other political advertising) -- The emotional basis of partisan politics -- The death of the tobacco bill -- 7. The marketing society -- Statistics on advertising -- More comments on the illusion of freedom -- The marketing view -- The VALS 1 typology -- Using the VALS 1 typology : a case study -- VALS 2 : a revision of the VALS 1 typology -- Zip codes and kinds of consumers -- The Claritas typology -- Magazine choice as an indicator of consumer taste -- Types of teenage consumers -- Blogs and marketing -- A typology for everyone in the world -- A comparison of the different typologies -- A conclusion in the form of a question --
000332351 5050_ $$a8. Analyzing print advertisements, or : Six ways of looking at a Fidji perfume advertisement -- Lotman's contributions to understanding texts -- What's there to analyze in an advertisement? -- Analyzing the Fidji ad -- A semiotic interpretation of the Fidji advertisement -- A psychoanalytic interpretation of the Fidji advertisement -- A sociological interpretation of the Fidji advertisement -- A Marxist interpretation of the Fidji advertisement -- The myth model and the Fidji advertisement -- A feminist interpretation of the Fidji advertisement -- 9. Analyzing television commercials -- The Macintosh "1984" commercial -- A synopsis of the text -- The background -- George Orwell's 1984 and Ridley Scott's "1984" -- The image of the total institution -- The prisoners' boots -- The blond as symbol -- The brainwashing scenario -- The big brother figure -- The brainwasher's message -- The big explosion -- The inmates' response -- The Macintosh announcement -- The heroine as mythic figure -- Psychoanalytic aspects of the commercial -- The blond as mediator -- Alienated proles -- The big blue -- A clever marketing strategy -- The "1984" commercial and a bit of scholarly research -- 10. Where next? -- Drug advertising -- Children and advertising -- Battling for people's attention -- Appendix. Useful Web sites -- Glossary.
000332351 650_0 $$aAdvertising$$zUnited States.
000332351 650_0 $$aPopular culture$$zUnited States.
000332351 650_0 $$aConsumer education$$zUnited States.
000332351 85200 $$bgen$$hHF5823$$i.B438$$i2007
000332351 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip076/2006100596.html
000332351 909CO $$ooai:library.usi.edu:332351$$pGLOBAL_SET
000332351 980__ $$aBIB
000332351 980__ $$aBOOK