The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik Du Plessis.
2008
HF5822 .D78813 2008 (Mapit)
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Items
Details
Title
The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik Du Plessis.
Author
Uniform Title
Reclame en ons brein. English
ISBN
9780749450243 (pbk.)
074945024X (pbk.)
074945024X (pbk.)
Published
London ; Philadelphia : Kogan Page, [2008]
Copyright
©2008
Language
English
Description
xxiv, 232 pages : illustrations ; 24 cm
Call Number
HF5822 .D78813 2008
Dewey Decimal Classification
659.101/9
Note
"First published in Great Britain and the United States in 2005 by Millward Brown and Kogan Page Limited."
Bibliography, etc. Note
Includes bibliographical references (p. [221]-226) and index.
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