000332361 000__ 01583cam\a22002778a\4500
000332361 001__ 332361
000332361 005__ 20210513121949.0
000332361 008__ 090102s2009\\\\nhua\\\\\b\\\\001\0\eng\\
000332361 010__ $$a  2008055182
000332361 020__ $$a9781584657682 (alk. paper)
000332361 020__ $$a1584657685 (alk. paper)
000332361 035__ $$a(OCoLC)ocn276339400
000332361 035__ $$a332361
000332361 040__ $$aDLC$$cDLC$$dBTCTA$$dYDXCP$$dCDX$$dMIA$$dNDD
000332361 043__ $$an-us---
000332361 049__ $$aISEA
000332361 05000 $$aHF6105.U5$$bJ66 2009
000332361 08200 $$a940.53/1$$222
000332361 1001_ $$aJones, John Bush.
000332361 24510 $$aAll-out for victory! :$$bmagazine advertising and the World War II home front /$$cJohn Bush Jones.
000332361 250__ $$a1st ed.
000332361 260__ $$aLebanon, NH :$$bUniversity Press of New England,$$cc2009.
000332361 300__ $$axi, 314 p. :$$bill. ;$$c24 cm.
000332361 504__ $$aIncludes bibliographical references (p. [297]-298) and index.
000332361 5050_ $$a"All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
000332361 650_0 $$aAdvertising, Magazine$$zUnited States$$xHistory$$y20th century.
000332361 85200 $$bgen$$hHF6105.U5$$iJ66$$i2009
000332361 909CO $$ooai:library.usi.edu:332361$$pGLOBAL_SET
000332361 980__ $$aBIB
000332361 980__ $$aBOOK