As heard on TV : popular music in advertising / Bethany Klein.
Klein, Bethany.
2009
ML3790 .K467 2009 (Mapit)
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Title As heard on TV : popular music in advertising / Bethany Klein.
Author Klein, Bethany.
ISBN 9780754666653 (alk. paper)
0754666654 (alk. paper)
Imprint Farnham, England ; Burlington, VT : Ashgate, c2009.
Language English
Description 168 p. ; 25 cm.
Call Number ML3790 .K467 2009
Dewey Decimal Classification 781.5/4
Bibliography, etc. Note Includes bibliographical references (p. [149]-159) and index.
Series Ashgate popular and folk music series.
Record Appears in On-Campus Resources > Books
All Resources
As heard on TV : the marriage of popular music and advertising
Selling revolution : the role of authorship in music licensing
Commercial art : advertising as an artistic vehicle for music placement
"The new radio" : music licensing as a response to industry woe
In perfect harmony : popular music and cola advertising
Taming rebellion : advertising's control over meaning
Negotiating the future of popular music in advertising.

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