@article{332380,
      author = {Burton, Bob,},
      url = {http://library.usi.edu/record/332380},
      title = {Inside spin : the dark underbelly of the PR industry /},
      publisher = {Allen & Unwin,},
      abstract = {Corporate and government spin doctors invisibly influence  just about every  news story we read, see and hear. Perhaps  even more significant is what  they manage to keep out of  the news altogether.  Bob Burton peers inside the hidden  world of corporate and government spin  to reveal the  extraordinary impact of the PR industry. He illuminates the   hardball and soft tactics used by PR companies to smother  dissenting viewpoints, mask sponsors, attack corporate  competitors and influence politicians. Through a series of  detailed case studies from both private and public sectors,  he shows just how much PR controls what we see, hear  and  think about the organisations that manage our society.},
      recid = {332380},
      pages = {x, 313 p. ;},
      address = {Crows Nest, N.S.W. :},
      year = {2007},
}