TY  - BOOK
N2  - Corporate and government spin doctors invisibly influence just about every  news story we read, see and hear. Perhaps even more significant is what  they manage to keep out of the news altogether.  Bob Burton peers inside the hidden world of corporate and government spin  to reveal the extraordinary impact of the PR industry. He illuminates the  hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through a series of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear  and think about the organisations that manage our society.
AB  - Corporate and government spin doctors invisibly influence just about every  news story we read, see and hear. Perhaps even more significant is what  they manage to keep out of the news altogether.  Bob Burton peers inside the hidden world of corporate and government spin  to reveal the extraordinary impact of the PR industry. He illuminates the  hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through a series of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear  and think about the organisations that manage our society.
T1  - Inside spin :the dark underbelly of the PR industry /
DA  - 2007.
CY  - Crows Nest, N.S.W. :
AU  - Burton, Bob,
CN  - HM263
CN  - HM263
PB  - Allen & Unwin,
PP  - Crows Nest, N.S.W. :
PY  - 2007.
ID  - 332380
KW  - Public relations.
KW  - Public relations
KW  - Mass media
SN  - 9781741752175 (pbk.)
SN  - 1741752175 (pbk.)
TI  - Inside spin :the dark underbelly of the PR industry /
LK  - http://www.loc.gov/catdir/toc/fy0801/2007408461.html
UR  - http://www.loc.gov/catdir/toc/fy0801/2007408461.html
ER  -