000332380 000__ 01684cam\a2200313\a\4500 000332380 001__ 332380 000332380 005__ 20210513121952.0 000332380 008__ 070827s2007\\\\at\\\\\\\b\\\\001\0\eng\d 000332380 010__ $$a 2007408461 000332380 020__ $$a9781741752175 (pbk.) 000332380 020__ $$a1741752175 (pbk.) 000332380 035__ $$a(OCoLC)ocn173372058 000332380 035__ $$a332380 000332380 040__ $$aANL$$cDLC$$dBTCTA$$dBAKER$$dBWX$$dYDXCP$$dIXA 000332380 042__ $$alccopycat 000332380 043__ $$au-at--- 000332380 049__ $$aISEA 000332380 05000 $$aHM263$$b.B82 2007 000332380 08200 $$a659.20994$$222 000332380 1001_ $$aBurton, Bob,$$d1959- 000332380 24510 $$aInside spin :$$bthe dark underbelly of the PR industry /$$cBob Burton. 000332380 260__ $$aCrows Nest, N.S.W. :$$bAllen & Unwin,$$c2007. 000332380 300__ $$ax, 313 p. ;$$c20 cm. 000332380 504__ $$aIncludes bibliographical references (p. 267-299) and index. 000332380 520__ $$aCorporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether. Bob Burton peers inside the hidden world of corporate and government spin to reveal the extraordinary impact of the PR industry. He illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through a series of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear and think about the organisations that manage our society. 000332380 650_0 $$aPublic relations. 000332380 650_0 $$aPublic relations$$zAustralia. 000332380 650_0 $$aMass media$$xInfluence. 000332380 85200 $$bgen$$hHM263$$i.B82$$i2007 000332380 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/fy0801/2007408461.html 000332380 909CO $$ooai:library.usi.edu:332380$$pGLOBAL_SET 000332380 980__ $$aBIB 000332380 980__ $$aBOOK