Inside spin : the dark underbelly of the PR industry / Bob Burton.
2007
HM263 .B82 2007 (Mapit)
Available at General Collection
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Details
Title
Inside spin : the dark underbelly of the PR industry / Bob Burton.
Author
ISBN
9781741752175 (pbk.)
1741752175 (pbk.)
1741752175 (pbk.)
Published
Crows Nest, N.S.W. : Allen & Unwin, 2007.
Language
English
Description
x, 313 pages ; 20 cm
Call Number
HM263 .B82 2007
Dewey Decimal Classification
659.20994
Summary
Corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether. Bob Burton peers inside the hidden world of corporate and government spin to reveal the extraordinary impact of the PR industry. He illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through a series of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear and think about the organisations that manage our society.
Bibliography, etc. Note
Includes bibliographical references (p. 267-299) and index.
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