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000332381 001__ 332381
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000332381 008__ 060808s2007\\\\cauab\\\\b\\\\001\0\eng\\
000332381 010__ $$a  2006025768
000332381 020__ $$a9781412914154 (pbk. : alk. paper)
000332381 020__ $$a1412914159 (pbk. : alk. paper)
000332381 020__ $$a9781412914147 (alk. paper)
000332381 020__ $$a1412914140 (alk. paper)
000332381 035__ $$a(OCoLC)ocm70883095
000332381 035__ $$a332381
000332381 040__ $$aDLC$$cDLC$$dBAKER$$dC#P$$dYDXCP$$dBTCTA$$dOCLCG
000332381 049__ $$aISEA
000332381 05000 $$aHM1221$$b.C87 2007
000332381 08200 $$a659.2$$222
000332381 1001_ $$aCurtin, Patricia A.$$q(Patricia Ann),$$d1955-
000332381 24510 $$aInternational public relations :$$bnegotiating culture, identity, and power /$$cPatricia A. Curtin, T. Kenn Gaither.
000332381 260__ $$aThousand Oaks :$$bSAGE Publications,$$cc2007.
000332381 300__ $$axiii, 304 p. :$$bill., map ;$$c23 cm.
000332381 504__ $$aIncludes bibliographical references (p. 265-281) and index.
000332381 5050_ $$aThe challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
000332381 650_0 $$aPublic relations.
000332381 650_0 $$aPublic relations$$vCross-cultural studies.
000332381 650_0 $$aIntercultural communication.
000332381 650_0 $$aCulture and globalization.
000332381 7001_ $$aGaither, Thomas Kenneth.
000332381 85200 $$bgen$$hHM1221$$i.C87$$i2007
000332381 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip0618/2006025768.html
000332381 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0728/2006025768-d.html
000332381 909CO $$ooai:library.usi.edu:332381$$pGLOBAL_SET
000332381 980__ $$aBIB
000332381 980__ $$aBOOK