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000332383 001__ 332383
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000332383 010__ $$a  2006015809
000332383 020__ $$a9780805851090 (alk. paper)
000332383 020__ $$a0805851097 (alk. paper)
000332383 035__ $$a(OCoLC)ocm68965695
000332383 035__ $$a332383
000332383 040__ $$aDLC$$cDLC$$dBAKER$$dBTCTA$$dYDXCP$$dYDX$$dC#P$$dPMC
000332383 042__ $$apcc
000332383 049__ $$aISEA
000332383 05000 $$aHF6146.I58$$bA38 2007
000332383 08200 $$a659.14/4$$222
000332383 24500 $$aInternet advertising :$$btheory and research /$$cedited by David W. Schumann, Esther Thorson.
000332383 250__ $$aRev. ed.
000332383 260__ $$aMahwah, N.J. :$$bLawrence Erlbaum Associates,$$c2007.
000332383 300__ $$ax, 516 p. :$$bill. ;$$c24 cm.
000332383 440_0 $$aAdvertising and consumer psychology
000332383 500__ $$aRev. ed. of: Advertising and the World Wide Web. 1999.
000332383 504__ $$aIncludes bibliographical references and indexes.
000332383 5050_ $$aThe Internet waits for no one / Esther Thorson, Margaret Duffy, and David W. Schumann -- Internet advertising : one face or many? / Sally J. McMillan -- Theoretical approaches in Internet advertising research / Anca C. Micu -- Internet integrated marketing communications (I-IMC) : theory and practice / James R. Coyle and Stephen J. Gould -- Motivations for using the Internet and its implications for Internet advertising / Steven M. Edwards -- Computer agents as sources of trust in Internet advertising / Eun-Ju Lee -- Segmenting Internet markets / Shelly Rodgers, Hugh M. Cannon, and Jensen Moore -- The process and consequences of cognitive filtering of Internet content : handling the glut of Internet advertising / Karen Hood and David W. Schumann -- Examining the effectiveness of Internet advertising formats / Hairong Li and John D. Leckenby -- Measuring interactive marketing communication : conceptual foundations and empirical operationalizations / David W. Stewart and Paul A. Pavlou -- The interactive advertising model : additional insights into response to spamming / Shelly Rodgers and Qimei Chen -- Global issues in online advertising / Carrie La Ferle -- Internet advertising in online newspapers / Clyde H. Bentley -- The new online campaign : translating information into action / Kjerstin Thorson and Brendan Watson -- Internet advertising and children / Sabrina M. Neeley -- Health marketing and the Internet / Patricia A. Stout, Jennifer G. Ball, and Jorge Villegas -- Advertising hate on the Internet / Michael S. Waltman and John W. Haas -- From spam to stern : advertising law and the Internet / Sandra Davidson -- Where are our trends leading us? Questions about the future / David W. Schumann and Esther Thorson.
000332383 650_0 $$aInternet advertising.
000332383 7001_ $$aSchumann, David W.
000332383 7001_ $$aThorson, Esther.
000332383 7300_ $$aAdvertising and the World Wide Web.
000332383 85200 $$bgen$$hHF6146.I58$$iA38$$i2007
000332383 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip0613/2006015809.html
000332383 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0701/2006015809-d.html
000332383 909CO $$ooai:library.usi.edu:332383$$pGLOBAL_SET
000332383 980__ $$aBIB
000332383 980__ $$aBOOK