@article{332385,
      author = {Chua, Perry. and Ilicic, Dann.},
      url = {http://library.usi.edu/record/332385},
      title = {Logo savvy : top brand-design firms share their naming and  identity strategies /},
      publisher = {Rockport Publishers,},
      recid = {332385},
      pages = {191 p. :},
      address = {Gloucester, Mass. :},
      year = {2007},
}