@article{332387,
      author = {Jain, Gautam Raj. and Ahluwalia, Raunica,},
      url = {http://library.usi.edu/record/332387},
      title = {Marketing communications industry : entrepreneurial case  studies /},
      publisher = {Response Books,},
      recid = {332387},
      pages = {xiii, 189 p. :},
      address = {New Delhi, India ;},
      year = {2008},
}