TY  - BOOK
T1  - Marketing communications industry :entrepreneurial case studies /
DA  - 2008.
CY  - New Delhi, India ;
CY  - Thousand Oaks, Calif. :
AU  - Jain, Gautam Raj.
AU  - Ahluwalia, Raunica,
CN  - HF5813.I4
CN  - HF5813.I4
PB  - Response Books,
PP  - New Delhi, India ;
PP  - Thousand Oaks, Calif. :
PY  - 2008.
ID  - 332387
KW  - Advertising
KW  - Marketing
KW  - Public relations
KW  - Entrepreneurship
SN  - 9788178298689 (pbk. : alk. paper)
SN  - 8178298686 (pbk. : alk. paper)
TI  - Marketing communications industry :entrepreneurial case studies /
ER  -