@article{332388,
      author = {Sharma, Chetan. and Herzog, Joe. and Melfi, Victor.},
      url = {http://library.usi.edu/record/332388},
      title = {Mobile advertising : supercharge your brand in the  exploding wireless market /},
      publisher = {John Wiley & Sons,},
      recid = {332388},
      pages = {xxvii, 404 p. :},
      address = {Hoboken :},
      year = {2008},
}