@article{332394,
      author = {Ruler, Betteke van, and Tkalac Verčič, Ana. and  Verčič, Dejan.},
      url = {http://library.usi.edu/record/332394},
      title = {Public relations metrics : research and evaluation /},
      publisher = {Routledge,},
      recid = {332394},
      pages = {xv, 328 p. :},
      address = {New York :},
      year = {2008},
}