TY  - BOOK
T1  - Public relations metrics :research and evaluation /
DA  - 2008.
CY  - New York :
AU  - Ruler, Betteke van,
AU  - Tkalac Verčič, Ana.
AU  - Verčič, Dejan.
CN  - HM1221
CN  - HM1221
PB  - Routledge,
PP  - New York :
PY  - 2008.
ID  - 332394
KW  - Public relations
KW  - Public relations
SN  - 9780805862737 (pbk.)
SN  - 0805862730 (pbk.)
SN  - 9780805862720
SN  - 0805862722
TI  - Public relations metrics :research and evaluation /
LK  - http://www.loc.gov/catdir/toc/ecip0720/2007022952.html
UR  - http://www.loc.gov/catdir/toc/ecip0720/2007022952.html
ER  -