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000332394 001__ 332394
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000332394 010__ $$a  2007022952
000332394 020__ $$a9780805862737 (pbk.)
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000332394 020__ $$a0805862722
000332394 035__ $$a(OCoLC)ocn144547673
000332394 035__ $$a332394
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000332394 049__ $$aISEA
000332394 05000 $$aHM1221$$b.P785 2008
000332394 08200 $$a659.2072$$222
000332394 24500 $$aPublic relations metrics :$$bresearch and evaluation /$$cedited by Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič.
000332394 260__ $$aNew York :$$bRoutledge,$$c2008.
000332394 300__ $$axv, 328 p. :$$bill. ;$$c23 cm.
000332394 440_0 $$aLEA's communication series.
000332394 504__ $$aIncludes bibliographical references and index.
000332394 5050_ $$aPublic relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič -- Public relations methodology : should we bother (if it exists)? / Manfred Rühl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig -- The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung -- The case study as an evaluation tool for public relations / Mafalda Eiró-Gomes and João Duarte -- Public relations research and evaluation in Africa / Ronél Rensburg -- Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux -- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy -- Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr. -- Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White.
000332394 650_0 $$aPublic relations$$xEvaluation.
000332394 650_0 $$aPublic relations$$xResearch.
000332394 7001_ $$aRuler, Betteke van,$$d1948-
000332394 7001_ $$aTkalac Verčič, Ana.
000332394 7001_ $$aVerčič, Dejan.
000332394 85200 $$bgen$$hHM1221$$i.P785$$i2008
000332394 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip0720/2007022952.html
000332394 909CO $$ooai:library.usi.edu:332394$$pGLOBAL_SET
000332394 980__ $$aBIB
000332394 980__ $$aBOOK