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000332400 010__ $$a  2007009342
000332400 020__ $$a9780822340478 (alk. paper)
000332400 020__ $$a082234047X (alk. paper)
000332400 020__ $$a9780822340690 (pbk. : alk. paper)
000332400 020__ $$a0822340690 (pbk. : alk. paper)
000332400 035__ $$a(OCoLC)ocm86109781
000332400 035__ $$a332400
000332400 040__ $$aDLC$$cDLC$$dBAKER$$dBTCTA$$dNDD$$dYDXCP$$dUKM$$dSOI$$dOCLCG
000332400 043__ $$ae-gx---
000332400 049__ $$aISEA
000332400 05000 $$aHF5813.G4$$bS45 2007
000332400 08200 $$a659.10943/0904$$222
000332400 24500 $$aSelling modernity :$$badvertising in twentieth-century Germany /$$cedited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin.
000332400 260__ $$aDurham :$$bDuke University Press,$$c2007.
000332400 300__ $$axx, 364 p. :$$bill. ;$$c25 cm.
000332400 504__ $$aIncludes bibliographical references (p. [329]-345) and index.
000332400 5050_ $$aForeword / Victoria de Grazia -- Introduction / Pamela E. Swett, Jonathan S. Wisen, Jonathan R. Zatlin -- Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp -- Visions of prosperity : the Americanization of advertising in interwar Germany / Corey Ross -- Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact / Holm Friebe -- "Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933-1945 / Michael Imort -- Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Shelley Baranowski -- "Die erfrischende pause" : marketing Coca-Cola in Hitler's Germany / Jeff Schutts -- Lufthansa welcomes you : air transport and tourism in the Adenauer era / Guillaume de Syon -- "The history of morals in the Federal Republic" : advertising, PR, and the Beate Uhse myth / Elizabeth Heineman -- "Wowman! the world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the federal republic / Robert P. Stephens -- "True advertising means promoting a good thing through a good form" : advertising in the German democratic republic / Anne Kaminsky -- Promoting socialist cities and citizens : east Germany's national building program / Greg Castillo -- "Serve yourself!" : the history and theory of self-service in west and east Germany / Rainer Gries.
000332400 650_0 $$aAdvertising$$zGermany$$xHistory$$y20th century.
000332400 650_0 $$aConsumption (Economics)$$zGermany$$xHistory$$y20th century.
000332400 650_0 $$aConsumer behavior$$zGermany$$xHistory$$y20th century.
000332400 7001_ $$aSwett, Pamela E.,$$d1970-
000332400 7001_ $$aWiesen, S. Jonathan.
000332400 7001_ $$aZatlin, Jonathan R.,$$d1963-
000332400 85200 $$bgen$$hHF5813.G4$$iS45$$i2007
000332400 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip0713/2007009342.html
000332400 909CO $$ooai:library.usi.edu:332400$$pGLOBAL_SET
000332400 980__ $$aBIB
000332400 980__ $$aBOOK