Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy.
Irwin, Richard L., 1957-; Sutton, William Anthony, 1951-; McCarthy, Larry M., 1954-
2008
GV714 .I79 2008 (Mapit)
Available at General Collection

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Title Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy.
Author Irwin, Richard L., 1957-
Edition 2nd ed.
ISBN 9780736064774
073606477X
Imprint Champaign, IL : Human Kinetics, c2008.
Language English
Description xi, 339 p. : ill. ; 29 cm.
Call Number GV714 .I79 2008
Dewey Decimal Classification 659.2/9796
Bibliography, etc. Note Includes bibliographical references (p. 311-329) and index.
Added Author Sutton, William Anthony, 1951-
McCarthy, Larry M., 1954-
Record Appears in On-Campus Resources > Books
All Resources
Introduction to sport promotion and sales
Theoretical foundations for effective sport promotion and sales
Sport consumer incentivization
Sport ticket sales staff training
Sport ticket sales
Customer service and retention
Sport sponsorship fundamentals
Sport sponsorship sales
Sport sponsorship activation
Promotional merits of sport licensing
E-commerce as a promotional tool
Sport brand communications
Sport promotion and sales risk management.

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