@article{332402,
      author = {Irwin, Richard L., and Sutton, William Anthony, and  McCarthy, Larry M.,},
      url = {http://library.usi.edu/record/332402},
      title = {Sport promotion and sales management /},
      publisher = {Human Kinetics,},
      recid = {332402},
      pages = {xi, 339 p. :},
      address = {Champaign, IL :},
      year = {2008},
}