Television advertising that works : an analysis of commercials from effective campaigns / Stephen W. Marshall and Marilyn S. Roberts.
2008
HF6146.T42 M37 2008 (Mapit)
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Details
Title
Television advertising that works : an analysis of commercials from effective campaigns / Stephen W. Marshall and Marilyn S. Roberts.
Author
ISBN
9781604975130 (alk. paper)
160497513X (alk. paper)
160497513X (alk. paper)
Published
Amherst, N.Y. : Cambria Press, [2008]
Copyright
©2008
Language
English
Description
xxii, 170 pages ; 23 cm
Call Number
HF6146.T42 M37 2008
Dewey Decimal Classification
659.1/43
Bibliography, etc. Note
Includes bibliographical references and index.
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