@article{332423,
      recid = {332423},
      author = {Johnson, Jeffrey K.,},
      title = {American advertising in Poland : a study of cultural  interactions since 1990 /},
      publisher = {McFarland & Company,},
      address = {Jefferson, N.C. :},
      pages = {ix, 193 p. ;},
      year = {2009},
      abstract = {"This volume examines advertising for McDonald's, Levi's,  Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005.  Case studies reveal a complex relationship between the  corporations and Polish society and challenge the  assumption that companies force products and ideas into a  new market and destroy traditions and cultures"--Provided  by publisher.},
      url = {http://library.usi.edu/record/332423},
}