TY  - BOOK
AB  - "This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.
AU  - Johnson, Jeffrey K.,
CN  - HF5813.P7
CN  - HF5813.P7
CY  - Jefferson, N.C. :
DA  - c2009.
ID  - 332423
KW  - Advertising
KW  - Corporations, American
KW  - National characteristics, Polish.
N2  - "This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.
PB  - McFarland & Company,
PP  - Jefferson, N.C. :
PY  - c2009.
SN  - 9780786437979 (pbk. : alk. paper)
SN  - 0786437979 (pbk. : alk. paper)
T1  - American advertising in Poland :a study of cultural interactions since 1990 /
TI  - American advertising in Poland :a study of cultural interactions since 1990 /
ER  -