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000332423 010__ $$a  2008047502
000332423 020__ $$a9780786437979 (pbk. : alk. paper)
000332423 020__ $$a0786437979 (pbk. : alk. paper)
000332423 035__ $$a(OCoLC)ocn272304919
000332423 035__ $$a332423
000332423 040__ $$aDLC$$cDLC$$dC#P$$dYDXCP$$dCDX$$dUKM
000332423 042__ $$alcac
000332423 043__ $$ae-po---$$an-us---
000332423 049__ $$aISEA
000332423 05000 $$aHF5813.P7$$bJ64 2009
000332423 08200 $$a659.109438$$222
000332423 1001_ $$aJohnson, Jeffrey K.,$$d1972-
000332423 24510 $$aAmerican advertising in Poland :$$ba study of cultural interactions since 1990 /$$cJeffrey K. Johnson.
000332423 260__ $$aJefferson, N.C. :$$bMcFarland & Company,$$cc2009.
000332423 300__ $$aix, 193 p. ;$$c23 cm.
000332423 504__ $$aIncludes bibliographical references (p. 181-187) and index.
000332423 5050_ $$aIn the beginning : socialist-era advertising -- McPoland -- Levi's : rebellion in a size 6 -- When the chips are down : Frito-Lay Poland -- Red, white, and cola : coca-cola advertising in Poland.
000332423 520__ $$a"This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.
000332423 650_0 $$aAdvertising$$zPoland.
000332423 650_0 $$aCorporations, American$$zPoland.
000332423 650_0 $$aNational characteristics, Polish.
000332423 85200 $$bgen$$hHF5813.P7$$iJ64$$i2009
000332423 909CO $$ooai:library.usi.edu:332423$$pGLOBAL_SET
000332423 980__ $$aBIB
000332423 980__ $$aBOOK