American advertising in Poland : a study of cultural interactions since 1990 / Jeffrey K. Johnson.
Johnson, Jeffrey K., 1972-
2009
HF5813.P7 J64 2009 (Mapit)
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Title American advertising in Poland : a study of cultural interactions since 1990 / Jeffrey K. Johnson.
Author Johnson, Jeffrey K., 1972-
ISBN 9780786437979 (pbk. : alk. paper)
0786437979 (pbk. : alk. paper)
Imprint Jefferson, N.C. : McFarland & Company, c2009.
Language English
Description ix, 193 p. ; 23 cm.
Call Number HF5813.P7 J64 2009
Dewey Decimal Classification 659.109438
Summary "This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.
Bibliography, etc. Note Includes bibliographical references (p. 181-187) and index.
Record Appears in On-Campus Resources > Books
All Resources
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Red, white, and cola : coca-cola advertising in Poland.

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