American advertising in Poland : a study of cultural interactions since 1990 / Jeffrey K. Johnson.
2009
HF5813.P7 J64 2009 (Mapit)
Available at General Collection
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Details
Title
American advertising in Poland : a study of cultural interactions since 1990 / Jeffrey K. Johnson.
Author
ISBN
9780786437979 (pbk. : alk. paper)
0786437979 (pbk. : alk. paper)
0786437979 (pbk. : alk. paper)
Publication Details
Jefferson, N.C. : McFarland & Company, c2009.
Language
English
Description
ix, 193 p. ; 23 cm.
Call Number
HF5813.P7 J64 2009
Dewey Decimal Classification
659.109438
Summary
"This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references (p. 181-187) and index.
Record Appears in
Table of Contents
In the beginning : socialist-era advertising
McPoland
Levi's : rebellion in a size 6
When the chips are down : Frito-Lay Poland
Red, white, and cola : coca-cola advertising in Poland.
McPoland
Levi's : rebellion in a size 6
When the chips are down : Frito-Lay Poland
Red, white, and cola : coca-cola advertising in Poland.