American automobile advertising, 1930-1980 : an illustrated history / Heon Stevenson.
Stevenson, Heon, 1966-
2008
HF6161.A9 S749 2008 (Mapit)
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Title American automobile advertising, 1930-1980 : an illustrated history / Heon Stevenson.
Author Stevenson, Heon, 1966-
ISBN 9780786436859 (alk. paper)
0786436859 (alk. paper)
Publication Details Jefferson, N.C. : McFarland, c2008.
Language English
Description x, 267 p., [16] p. of plates : ill. (some col.) ; 29 cm.
Call Number HF6161.A9 S749 2008
Dewey Decimal Classification 659.19/629222097309045
Summary "This book provides a history of American automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crisis of the 1970s and 1980s. The well illustrated text follows a thematic rather than chronological structure, tracing the development of principal elements in American automobile advertising"--Provided by publisher.
Bibliography, etc. Note Includes bibliographical references (p. 255-257) and index.
Record Appears in On-Campus Resources > Books
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pt. 1. Fueling a fantasy.
Igniting desire
Fantasy by design
"There's added joy in added cylinders"
Pushbuttons and plastic tops
pt. 2. Beyond mechanism.
"Wouldn't it be nice to have an escape machine?"
A neurosis unleashed
"Plymouth - the car that likes to be compared"
The objectivity factor
"Remember how you hungered for it?"
"There's a Ford in your future"
"Lady, relax!"
pt. 3. Reality supervenes.
Justifying the indulgence
The Sybarite's progress
"Get more 'go' from every gallon!"
Padding and prejudice
From utility to suburban chic
Back to basics
Fantasy under siege.

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