@article{332427,
      recid = {332427},
      author = {Levinson, Jay Conrad. and Frishman, Rick, and Lublin,  Jill. and Steisel, Mark.},
      title = {Guerrilla publicity : hundreds of sure-fire tactics to get  maximum sales for minimum dollars /},
      publisher = {Adams Media ;},
      address = {Avon, Mass. :},
      pages = {xvi, 336 p. ;},
      year = {2008},
      note = {Previous ed.: 2002.},
      url = {http://library.usi.edu/record/332427},
}