TY - BOOK AU - Levinson, Jay Conrad. AU - Frishman, Rick, AU - Lublin, Jill. AU - Steisel, Mark. CN - HD59 CN - HD59 CY - Avon, Mass. : CY - Newton Abbot : DA - 2008. ET - 2nd ed. ID - 332427 KW - Industrial publicity. KW - Advertising. KW - Marketing. N1 - Previous ed.: 2002. PB - Adams Media ; PB - David & Charles [distributor], PP - Avon, Mass. : PP - Newton Abbot : PY - 2008. SN - 9781598698459 (pbk.) SN - 1598698451 (pbk.) T1 - Guerrilla publicity :hundreds of sure-fire tactics to get maximum sales for minimum dollars / TI - Guerrilla publicity :hundreds of sure-fire tactics to get maximum sales for minimum dollars / ER -