TY  - BOOK
N2  - Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
AB  - Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
T1  - The king of Madison Avenue :David Ogilvy and the making of modern advertising /
DA  - 2009.
CY  - New York :
AU  - Roman, Kenneth.
ET  - 1st ed.
CN  - HF5810.O34
CN  - HF5810.O34
PB  - Palgrave Macmillan,
PP  - New York :
PY  - 2009.
ID  - 332428
KW  - Advertising executives
KW  - Advertising agencies
KW  - Advertising
SN  - 9781403978950
SN  - 1403978956
TI  - The king of Madison Avenue :David Ogilvy and the making of modern advertising /
LK  - http://www.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
LK  - http://www.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
ER  -