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000332428 010__ $$a  2008040118
000332428 020__ $$a9781403978950
000332428 020__ $$a1403978956
000332428 035__ $$a(OCoLC)ocn256763859
000332428 035__ $$a332428
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000332428 043__ $$an-us---
000332428 049__ $$aISEA
000332428 05000 $$aHF5810.O34$$bA3 2009
000332428 08200 $$a659.092$$222
000332428 1001_ $$aRoman, Kenneth.
000332428 24514 $$aThe king of Madison Avenue :$$bDavid Ogilvy and the making of modern advertising /$$cKenneth Roman.
000332428 24630 $$aDavid Ogilvy and the making of modern advertising
000332428 250__ $$a1st ed.
000332428 260__ $$aNew York :$$bPalgrave Macmillan,$$c2009.
000332428 300__ $$axiv, 282 p., [8] p. of plates :$$bill. ;$$c25 cm.
000332428 504__ $$aIncludes bibliographical references (p. [249]-271) and index.
000332428 520__ $$aFamous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
000332428 60010 $$aOgilvy, David,$$d1911-1999.
000332428 650_0 $$aAdvertising executives$$zUnited States$$vBiography.
000332428 650_0 $$aAdvertising agencies$$zUnited States$$xHistory$$y20th century.
000332428 650_0 $$aAdvertising$$zUnited States$$xHistory$$y20th century.
000332428 85200 $$bgen$$hHF5810.O34$$iA3$$i2009
000332428 85642 $$3Contributor biographical information$$uhttp://www.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
000332428 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
000332428 909CO $$ooai:library.usi.edu:332428$$pGLOBAL_SET
000332428 980__ $$aBIB
000332428 980__ $$aBOOK