The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.
2009
HF5810.O34 A3 2009 (Mapit)
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Details
Title
The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.
Author
Edition
First edition.
ISBN
9781403978950
1403978956
1403978956
Published
New York : Palgrave Macmillan, 2009.
Language
English
Description
xiv, 282 pages, 8 unnumbered pages of plates : illustrations ; 25 cm
Call Number
HF5810.O34 A3 2009
Dewey Decimal Classification
659.092
Summary
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Bibliography, etc. Note
Includes bibliographical references (p. [249]-271) and index.
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