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000332430 001__ 332430
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000332430 008__ 080131s2008\\\\enkaf\\\\b\\\\001\0\eng\\
000332430 010__ $$a  2008004129
000332430 020__ $$a9780199228010
000332430 020__ $$a0199228019
000332430 035__ $$a(OCoLC)ocn191846930
000332430 035__ $$a332430
000332430 040__ $$aDLC$$cDLC$$dUKM$$dBTCTA$$dYDXCP$$dBAKER$$dBWKUK$$dBWK$$dBWX$$dCDX$$dIXA
000332430 043__ $$ae-uk---
000332430 049__ $$aISEA
000332430 05000 $$aHF5813.G7$$bF64 2008
000332430 08200 $$a659.10941$$222
000332430 1001_ $$aFletcher, Winston.
000332430 24510 $$aPowers of persuasion :$$bthe inside story of British advertising : 1951-2000 /$$cWinston Fletcher.
000332430 260__ $$aOxford ;$$aNew York :$$bOxford University Press,$$c2008.
000332430 300__ $$a288 p., [16] p. of plates :$$bcol. ill. ;$$c25 cm.
000332430 504__ $$aIncludes bibliographical references (p. [256]-265) and index.
000332430 5050_ $$a1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
000332430 650_0 $$aAdvertising$$zGreat Britain$$xHistory$$y20th century.
000332430 85200 $$bgen$$hHF5813.G7$$iF64$$i2008
000332430 85642 $$3Contributor biographical information$$uhttp://www.loc.gov/catdir/enhancements/fy0907/2008004129-b.html
000332430 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0907/2008004129-d.html
000332430 909CO $$ooai:library.usi.edu:332430$$pGLOBAL_SET
000332430 980__ $$aBIB
000332430 980__ $$aBOOK