Sold on radio : advertisers in the golden age of broadcasting / Jim Cox.
2008
HF6146.R3 C69 2008 (Mapit)
Available at General Collection
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Details
Title
Sold on radio : advertisers in the golden age of broadcasting / Jim Cox.
Author
ISBN
9780786433919 (alk. paper)
0786433914 (alk. paper)
0786433914 (alk. paper)
Publication Details
Jefferson, N.C. : McFarland & Company, c2008.
Language
English
Description
x, 322 p. : ill. ; 27 cm.
Call Number
HF6146.R3 C69 2008
Dewey Decimal Classification
659.14/20973
Summary
"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
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