@article{332560,
      author = {McDonald, Malcolm.},
      url = {http://library.usi.edu/record/332560},
      title = {Malcolm McDonald on marketing planning : understanding  marketing plans and strategy /},
      publisher = {Kogan Page,},
      recid = {332560},
      pages = {x, 197 p. :},
      address = {London :},
      year = {2008},
}