TY  - BOOK
T1  - Malcolm McDonald on marketing planning :understanding marketing plans and strategy /
DA  - 2008.
CY  - London :
CY  - Philadelphia :
AU  - McDonald, Malcolm.
CN  - HF5415.13
CN  - HF5415.13
PB  - Kogan Page,
PP  - London :
PP  - Philadelphia :
PY  - 2008.
ID  - 332560
KW  - Marketing
KW  - Marketing
SN  - 9780749451493 (pbk.)
SN  - 0749451491 (pbk.)
TI  - Malcolm McDonald on marketing planning :understanding marketing plans and strategy /
LK  - http://www.loc.gov/catdir/toc/fy0803/2007037090.html
UR  - http://www.loc.gov/catdir/toc/fy0803/2007037090.html
ER  -