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000332560 001__ 332560
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000332560 010__ $$a  2007037090
000332560 019__ $$a156817700
000332560 020__ $$a9780749451493 (pbk.)
000332560 020__ $$a0749451491 (pbk.)
000332560 035__ $$a(OCoLC)ocn163616721
000332560 035__ $$a332560
000332560 040__ $$aDLC$$cDLC$$dUKM$$dBTCTA$$dBAKER$$dBWKUK$$dBWK$$dYDXCP
000332560 049__ $$aISEA
000332560 05000 $$aHF5415.13$$b.M369157 2008
000332560 08200 $$a658.8/02$$222
000332560 1001_ $$aMcDonald, Malcolm.
000332560 24010 $$aHow come your marketing plans aren't working?
000332560 24510 $$aMalcolm McDonald on marketing planning :$$bunderstanding marketing plans and strategy /$$cMalcolm McDonald.
000332560 260__ $$aLondon :$$aPhiladelphia :$$bKogan Page,$$c2008.
000332560 300__ $$ax, 197 p. :$$bill. ;$$c22 cm.
000332560 504__ $$aIncludes bibliographical references and index.
000332560 650_0 $$aMarketing$$xPlanning.
000332560 650_0 $$aMarketing$$xManagement.
000332560 85200 $$bgen$$hHF5415.13$$i.M369157$$i2008
000332560 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/fy0803/2007037090.html
000332560 909CO $$ooai:library.usi.edu:332560$$pGLOBAL_SET
000332560 980__ $$aBIB
000332560 980__ $$aBOOK